Road Clears for Calcium Chlori essays

Street Clears for Calcium Chlori expositions Calcium chloride is utilized for such things as residue control, street deicing, and to aid oil what's more, gas penetrating. It is effortlessly produced for an assortment of sources; underground saline solutions in Michigan, a result of hydrochloric corrosive streams, and soft drink debris can hold calcium chloride. For a considerable length of time the market was provided by three significant produces Dow Chemical, General Chemical, and Tetra Technologies-all of which produce such a high-volume, that it makes oversupply and poor costs. These organizations previously delivered generally 1.5 million tons for each year and out of that just around 1 million tons are utilized. In 1995, Ambar Fused concluded that they would enter the calcium chloride advertise. They spent over $60 million on provisions and opened bogged down in 1997. At that point North America encountered the warm and low precipitation winters in 1999 and 2000, there was a unimaginably low interest for calcium chloride and the organization fizzled. The misfortune has not been felt by different organizations yet, for the creation level this year was low. There have additionally been reductions which are diminishing the measure of calcium chloride created from hydrochloric corrosive. This isn't useful for the creators of calcium chloride, for higher costs would hurt the sum they can place into their feedstock. Additionally Shell Chemicals which supplies Tetra with their result stream is dealing with making that stream more acidic so it tends to be sold more as corrosive, a market where there is more cash accessible. Tetra is as yet haggling to remain on the site, yet are not stressed for their different offices could bolster the required yield. General Chemical, bases their calcium chloride activity in the biggest office in North America, there they coproduce soft drink debris and calcium chloride. Albeit numerous offices used to dab across North America, when regular soft drink debris was found during the 1940s in Wyoming the cost was low to such an extent that contenders ... <!

Incentive pay as a way of compensating employees Essay

Motivation pay as a method of repaying workers - Essay Example As per the Vision Link warning gathering, characteristic rewards likewise permit representatives to acquire a specific degree of self-rule, gives chances to authority in which representatives may feel and see their improvement, and it can set up reason in their work with the goal that they can feel that they are accomplishing something acceptable for themselves as well as for the organization. Then again, outward pay may incorporate financial and nonmonetary rewards. Instances of extraneous remuneration can be optional advantages, for example, took care of time and assurance programs (Martocchio 86). By and large, â€Å"Incentive compensation may come as rewards, benefit sharing, or commission† (Business Dictionary). It is a money related prize given to representatives dependent on individual or gathering exhibitions. This kind of pay can mirror the manner in which representatives keep on pursueing positive outcomes in the work environment. What's more, motivator plans can mov e dependability, responsibility, and difficult work. This sort of plan will take into consideration acknowledgment of remarkable specialists and simultaneously monitoring the hierarchical objectives (â€Å"Employee Incentive†). An organization can choose how they will structure their motivating force pay plans and on what rules relying upon what industry and sort of the organization. The most widely recognized sorts of motivating force pay plans are singular motivator plans, bunch impetus plans, and companywide motivations. In numerous events, â€Å"Individual motivator plans reward representatives for meeting such business related execution measures as quality, efficiency, consumer loyalty, wellbeing, or attendance† (Martocchio 85). Associations utilize singular impetus intends to spur their representatives by allowing them the chance to get extra pay. These extra earnings can be given in types of rewards or commission (Joseph). There are various kinds of individual m otivators the most well-known are piecework plans, the board impetus plans, conduct consolation plans, and referral plans (Joseph). Piecework plans reward their workers for increments in efficiency. It comprises of the amount and the nature of work delivered. This rule depends on the supervisor’ or managers’ understanding on the exhibition of the worker. Piecework plans can be utilized in mechanical and creation settings (Joseph). Conversely, the board impetus plans include a few unpredictable destinations. This kind of motivator possibly permits directors to get their honor when they arrive at goals relying upon deals, benefit, creation, or other standards in the organization (Martocchio 86). Moreover, numerous organizations may remunerate their workers for referrals. A few organizations use referrals to spur their laborers to select new representatives into the organization the worker will at that point be compensated after the new representatives has been in the org anization for a specific period (Joseph). Ultimately there are social consolation plans where representatives are given money for explicit conduct achievements. Notwithstanding singular impetus designs, a few organizations decide to redress or prize their workers as a gathering, as it, depended on aggregate execution. Gathering impetus plans are estimated relying upon consumer loyalty, work cost investment funds, material cost reserve funds, decrease in mishaps, and administrations cost investment funds (Joseph). It is said that â€Å"well planned gathering motivator designs eventually strengthen cooperation, develop dedication to the organization, and increment

PTSD Symptoms and Diagnosis

PTSD Symptoms and Diagnosis PTSD Symptoms Print Symptoms and Diagnosis of PTSD By Matthew Tull, PhD twitter Matthew Tull, PhD is a professor of psychology at the University of Toledo, specializing in post-traumatic stress disorder. Learn about our editorial policy Matthew Tull, PhD Medically reviewed by Medically reviewed by Steven Gans, MD on November 29, 2018 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on June 24, 2019 Post-Traumatic Stress Disorder Overview Symptoms & Diagnosis Causes & Risk Factors Treatment Living With In Children In This Article Table of Contents Expand DSM-5 Criteria for PTSD Other Diagnostic Tools When to See a Professional Related Conditions View All Post-traumatic stress disorder (PTSD) occurs after a traumatic event and interferes with a persons ability to function. You may wonder if you or someone you care about has PTSD, and whether you need to get professional help. If you are experiencing symptoms of PTSD, it is important to see a doctor so that you can get the right diagnosis and treatment. Illustration by JR Bee, Verywell The Difference Between PTSD and Stress Not everyone who has experienced a traumatic event will develop PTSD. After a traumatic event, it is normal to have strong feelings of anxiety, sadness, or stress. Some people may even experience nightmares, memories about the event, or problems sleeping at night, which are common characteristics of PTSD. However, these symptoms do not necessarily mean that you have PTSD. Think of it this way: Headaches can be a symptom of a bigger problem, such as meningitis. However, having a headache does not necessarily mean that you have meningitis. The same is true for PTSD. Many of the symptoms are part of the bodys normal response to stress, but having them does not mean that you have PTSD.?? There are specific requirements that must be met for a diagnosis of PTSD. These requirements are outlined in the  5th edition of the Diagnostic and Statistical Manual of Mental Disorders (DSM-5). Causes and Risk Factors of PTSD DSM-5 Criteria for PTSD Criterion A: Stressor Exposure or threat of death, serious injury, or sexual violence in one or more of the following ways:?? You directly experienced the event.You witnessed the event happen to someone else, in person.You learned of a close relative or close friend who experienced  an actual or threatened accidental or violent death.You had repeated indirect exposure to distressing details of the event(s). This could occur in the course of professional duties (first responders, collecting body parts, or professionals repeatedly exposed to details of child abuse). This does not include indirect non-professional exposure through electronic media, television, movies, or pictures. Criterion B: Intrusion Symptoms The traumatic event is persistently re-experienced in one or more of the following ways:?? Recurrent, involuntary, and intrusive memories. Children older than six may express this symptom through repetitive play in which aspects of the trauma are expressed.Traumatic nightmares or upsetting dreams with content related to the event. Children may have frightening dreams without content related to the trauma.Dissociative reactions, such as flashbacks, in which it feels like the experience is happening again. These may occur on a continuum ranging from brief episodes to complete loss of consciousness. Children may re-enact the events in play.Intense or prolonged distress after exposure to traumatic reminders.Marked physiological reactivity, such as increased heart rate, after exposure to traumatic reminders. Criterion C: Avoidance Persistent effortful avoidance of distressing trauma-related reminders after the event as evidenced by one or both of the following:?? Avoidance of trauma-related thoughts or feelings.Avoidance of trauma-related external reminders, such as people, places, conversations, activities, objects, or situations. Criterion D: Negative Alterations in Mood Negative alterations in cognition and mood that began or worsened after the traumatic event as evidenced by two or more of the following:?? Inability to recall key features of the traumatic event. This is usually dissociative amnesia, not due to head injury, alcohol, or drugs.Persistent, and often distorted negative beliefs and expectations about oneself or the world, such as I am bad, or The world is completely dangerous.Persistent distorted blame of self or others for causing the traumatic event or for the resulting consequences.Persistent negative emotions, including fear, horror, anger, guilt, or shame.Markedly diminished interest in activities that used to be enjoyable.Feeling alienated, detached or estranged from others.Persistent inability to experience positive emotions, such as happiness, love, and joy. Criterion E: Alterations in Arousal and Reactivity Trauma-related alterations in arousal and reactivity that began or worsened after the traumatic event, including two or more of the following:?? Irritable or aggressive behaviorSelf-destructive or reckless behaviorFeeling constantly on guard or like danger is lurking around every corner (hypervigilance)Exaggerated startle responseProblems in concentrationSleep disturbance Criterion F: Duration Persistence of symptoms in Criteria B, C, D, and E for more than one month.?? Criterion G: Functional Significance Significant symptom-related distress or impairment of different areas of life, such as social or occupational.?? Criterion H: Exclusion The disturbance is not due to medication, substance use, or other illness.?? DSM-5 PTSD Diagnosis In order to be diagnosed with PTSD according to the DSM-5, you need to meet the following:Criterion AOne symptom or more from Criterion BOne symptom or more from Criterion CTwo symptoms or more from Criterion DTwo symptoms or more from Criterion ECriterion FCriterion GCriterion H Changes in Diagnostic Criteria There are a few changes in the latest version of the DSM regarding PTSD diagnosis.?? Key changes include: More clearly defining what kind of events are considered traumatic in Criterion AAdding a fourth type of exposure in Criterion AIncreasing the number of symptom groups from three to four by separating avoidance symptoms into their own group (Criterion C)Increasing the number of symptoms from 17 to 20Changing the wording of some of the symptoms from DSM-IVAdding a new set of criteria for children aged 6 or youngerEliminating the acute and chronic specifiersIntroducing a new specifier with dissociative symptoms The biggest change in the DSM-5 is removing PTSD from the category of anxiety disorders and putting it in a classification called Trauma and Stressor-Related Disorders. You can review the rationale behind these changes, as well as look at other changes in the DSM-5, at the website for the  American Psychiatric Association  (APA). Other Diagnostic Tools In addition to using the DSM-5 manual to assess for PTSD criteria, a medical professional will likely want to complete a physical examination to check for medical problems that could be contributing to or causing symptoms. A psychological evaluation is likely to be recommended, which allows for you to openly discuss with your provider some of the events that have led to you experiencing these symptoms. During this evaluation, you would share with a provider signs and symptoms youre experiencing, as well as the duration and level of intensity of those signs.?? This collective information can help medical providers and mental health professionals gain an understanding of your treatment needs and provide you with an appropriate level of care. When to See a Professional The debilitating symptoms of PTSD can make living, working, and interacting difficult. In fact, many people struggling with post traumatic stress disorder can turn to unhealthy coping skills like substance abuse or self-harm in an attempt to minimize or escape from their emotional distress. If you have been experiencing symptoms for longer than a month,?? it could be helpful for you to talk with a professional. When you are dealing with nightmares, flashbacks, and a negative outlook about yourself and others, it can begin to feel like things will never change. Finding a qualified professional to help can make all the difference, bringing back hope through the sharing of your experiences and helping you learn healthy, effective ways of coping. PTSD Discussion Guide Get our printable guide to help you ask the right questions at your next doctors appointment. Download PDF Time Doesnt Always Help Sometimes after a traumatic experience, people believe that their symptoms will eventually go away over time. This eventual lessening of distressing symptoms can happen for some peopleâ€"but not for everyone. You may experience symptoms long after the traumatic event has taken place, making it difficult to associate your symptoms with PTSD. Even if months or years have passed, it can be helpful for you to speak with a qualified professional to gain an accurate understanding of what is happening for you and be connected with appropriate resources that can help you regain your quality of life. Related Conditions Although the hallmark of post-traumatic stress disorder is having experienced or witnessed a traumatic event, there are a variety of distressing symptoms that someone with PTSD will experience after the event. Understanding that some of these symptoms may overlap with other mental health conditions, it is important that a thorough evaluation is done to make sure the diagnosis of PTSD is accurate. Other conditions that could be discussed or explored with your health care provider, due to the symptoms you might be experiencing, could include things like:?? Obsessive-compulsive disorderAcute stress disorderAdjustment disorderPanic disorderGeneralized anxiety disorderMajor depressionSubstance abuseEating disorders Again, because some of the distressing symptoms can overlap a bit with other mental health conditions, it is important to talk with a qualified professional to make sure you receive an accurate diagnosis and are provided with appropriate resources for care and treatment. Being honest and open with your provider about the symptoms you have been experiencing is critical to helping them understand what is happening for you and to establish the right path for your healing. The Best Online Therapy Programs

Bernie Sanders, A Political And Economic Theory Of Social...

Of a handful of democrats and over a dozen republicans, there is one man, Bernie Sanders, who titles himself as a democratic socialist. When people hear â€Å"socialist.† they often run in the other direction, probably because they don’t fully understand what that entails. The official definition of socialism is, â€Å"a political and economic theory of social organization that advocates that the means of production, distribution, and exchange should be owned or regulated by the community as a whole.† A primary goal of socialism is production to satisfy human needs, not as under capitalism, for sale and profit and to end poverty, racism, sexism, environmental disaster and to avert the still potent threat of a catastrophic nuclear war. The former Vermont Senator, Bernie Sanders, is an advocate for the rights and needs of human beings, and eradicating controlling banks and corporations, as opposed to economic hierarchy prevalent in today’s government. He ha s clearly made an impact in his home state, remaining the longest serving independent member of Congress in American history, serving sixteen consecutive years. As a democratic socialist, Sanders is the only candidate with intentions in aiding the end of capitalism, funded by the people, for the people. Bernie Sanders is by far the most ideal candidate in this election because of his progressive goals and ideas in regards to the rights of human beings, as well as his determination for social reform. As we grow, there are times in ourShow MoreRelatedPresident Donald Trump And The Democratic Democracy1464 Words   |  6 PagesWith the massive popular support behind such presidential candidates as the businessman Donald Trump and the democratic socialist Bernie Sanders, one must consider why it is that such relatively extreme candidates garnered such mass approval. 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The United StatesRead MoreThe Issue Of Mainstre am Media Bias Essay2115 Words   |  9 Pages†The world is not responding to events in this country, but rather to the description of these events by news organizations. The key to understanding the strange nature of the response is thus to be found in the practice of journalism†¦.† (Friedman, 2014) This article considers the concepts in arguing that mainstream media bias exists. Exists and presents, in message and content, an essentially biased product, in direct opposition of their industry standards declaration of impartiality and neutralityRead MoreEmerging From The Global Recession Of 1973-19752054 Words   |  9 Pagesregimes, as a means of securing order in an era that has seen a rapid growth of poverty and inequality. 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odysseus and achilles - 1072 Words

Aaron K. Gillespie Plotnik ENG 220 Essay 1 Recipe For Remembrance The ancient people of Greek mythology believed there was a recipe for a mortal man to claim immortality, and have a name that echoes throughout the ages. The ingredients can be found between the two very popular mythical figures of ancient Greece, Odysseus from Homer’s â€Å"The Odyssey and Achilles from his other timeless story, â€Å"The Iliad†. This document will relay the commonalities shared through tragedy, and revenge, along with the contrasting characteristics of personality, methodology in combat and, endured hardships. Through the combination of their trials, experiences, and personal attributes, we will not only be able to identify them thoroughly†¦show more content†¦Finally Odysseus makes his men evacuate, and they make it to the land of the Cyclopes. Once they’re on the mainland they search for food, and explore. Soon they come across an empty cave that is full food, and animals. His men try to make haste, but due to Odysseus’s taking too long, Polyphemus the Cyclopes, son of Poseidon appears. At first the one-eyed giant appears to be hospitable, and offers food and tells them to relax. Then he becomes hostile, and adds to the tragedy of Odysseus crew by killing two of Odysseus’ men, and imprisons Odysseus along with the rest. Odysseus wants to kill Polyphemus right then, but he knows that only Polyphemus is strong enough to move the rock that he has placed across the door of his cave. Odysseus then decides to devise and execute a plan. The next day, Odysseus gets him drunk on wine that he brought along from the ship. Feeling under the influence, Polyphemus asks Odysseus his name; Odysseus replies that his name is â€Å"Nobody†, As soon as Polyphemus collapses with intoxication, Odysseus and a select group of his men drive the red-hot staff into his eye. Polyphemus wakes with a shriek, and his neighbors come to see what is wrong, but they leave as soon as he calls out, â€Å"Nobody’s killing me† (Via class discussion). Through the combination of their trials, experiences, and personal attributes, we can not only identify these hero’s thoroughly as men worthy of remembrance, but weShow MoreRelatedSimilarities Between Achilles And Odysseus1110 Words   |  5 PagesHeroics (A Comparison of Heroic Traits Displayed by Achilles and Odysseus in Homer’s, Iliad and Odyssey) Humanity has always strived for greatness, and is destined to continue this attempt till the world stops spinning. Through the art of storytelling, and literature, we have weaved images of what the ideal human should be. Countless works of literature depict such humans as â€Å"heroes†, due to the inspiration they stir within our imperfect souls. 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In The Iliad, might is right, and physical strength—and sometimes even mindless brutality—is viewed as the most important and nobleRead More Achilles Vs Odysseus Essay example3811 Words   |  16 PagesAchilles Odysseus Homers two central heroes, Odysseus and Achilles, are in many ways differing manifestations of the same themes. While Achilles character is almost utterly consistent in his rage, pride, and near divinity, Odysseus character is difficult to pin down to a single moral; though perhaps more human than Achilles, he remains more difficult to understand. Nevertheless, both heroes are defined not by their appearances, nor by the impressions they leave upon the minds of those aroundRead MoreThe Everlasting Glory Of Gilgamesh, Achilles And Odysseus971 Words   |  4 PagesThese traits are often manifested in the text when when they intentionally throw themselves in the face of death to gain their glory and fame. Although death is a concern for Gilgamesh, Achilles and Odysseus, the three do not respond in exactly the same way. The everlasting glory of Gilgamesh, Achilles and Odysseus come from how they deal with mortality. Heroes accept the fact that without the risk of the death, there tends to be no glory. Gilgamesh accepts this fact, unbeknownst to him, only theoreticallyRead More Aeneid and Odyssey - A Comparison between Aeneas, Achilles and Odysseus1031 Words   |  5 PagesAeneid and Odyssey - A Comparison between Aeneas, Achilles and Odysseus      Ã‚  Ã‚  Ã‚   A comparison between Virgils hero, Aeneas, and the Homeric heroes, Achilles and Odysseus, brings up the question concerning the relevance of the difference between the Homeric heroes and Aeneas. The differences in the poets concerns are explained by the fact that Virgil lived many years after Homer, giving Virgil the advantage of a more developed literary and philosophical society than Homer had at his disposalRead MoreHow Does Homer Use The Effectiveness Of Ajax s Speech1723 Words   |  7 Pagessimilarities to Achilles and the speech’s focus on the Greek value of timÄ“ (one’s honor or how one is perceived by others), to reveal the motivations and nature of Achilles. In book IX of the Iliad, Ajax, known primarily for his brute strength and martial prowess, delivers the speech Achilles finds most compelling. Conversely, Odysseus, although the most adept orator sent, is the least effective in convincing Achilles to rejoin the war. In my opinion , this is because while Odysseus uses a well-reasonedRead MoreAchilles and Odyssey Compare and Contrast Essay1625 Words   |  7 PagesHeroes: Achilles and Odysseus What are the main characteristics of a larger-than-life epic hero? 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Succubus Blues CHAPTER 15 Free Essays

string(53) " get home and do damage control with Roman and Doug\." Sometimes you wake up from a dream. And sometimes, every once in a while, you wake up in a dream. That’s what happened to me. We will write a custom essay sample on Succubus Blues CHAPTER 15 or any similar topic only for you Order Now I opened my eyes, head throbbing, vaguely aware of something warm and fuzzy in my arms. Bright sunlight made me squint at first, but when I could finally focus, I realized I was looking straight into the faces of Cady and O’Neill. I shot upright, a motion my head did not approve of at all. Surely I was mistaken. Surely, no†¦ there they were. Before me, next to the bed I sat in, was a large oak desk surrounded by bulletin boards and white boards. Pinned to the bulletin boards were magazine cutouts, faces and faces of people who reflected every nuance of the characters described in Seth’s books. One section was even labeled NINAcady, displaying at least twenty different cutouts of slim blondes with cropped, curly hair, while another section – marked BRYANT O’NEILL – displayed brooding, thirty-something men with dark hair. Some of the cutouts were from major ads I recognized, though I’d never before connected the resemblance to Seth’s characters. Other minor characters from the books also had places on the display, though less noticeably so than the leads. Scrawls of notes and words filled the white boards, most done in a bizarre shorthand type of flow chart that made no sense to me. Working Title: Azure Hopes – fix later; Add Jonah Chap. 7; Clean up 3-5; CO in Tampa or Naples? Check stats; Don Markosin 8†¦On and on the scrawls went. I stared and stared at them, realizing I was seeing the skeleton foundation of Seth’s next novel. Part of me whispered I should look away, that I was ruining something, but the rest of me was too fascinated at glimpsing the way a novel and its world came to life. Finally, the smell of frying bacon made me turn from Seth’s desk, forcing me to piece together how I’d arrived here. I cringed, recalling what an idiot I’d been around Doug, Roman, and even Seth, but my hunger won out in temporarily allaying my remorse. It seemed odd that I should feel hungry after what I’d put my stomach through last night, but like Hugh’s beating, I could bounce back quickly. Disentangling myself from the covers and the teddy bear I’d unknowingly been holding, I made my way to the bathroom to rinse my mouth and study my appearance: wild-haired and downright adolescent looking in the T-shirt. I didn’t want to waste the energy to shape-shift, however, and trotted out of the bathroom, following the sounds of sizzling against a background of â€Å"Radar Love† by Golden Earring. Seth stood in a modern, well-lit kitchen, tending a skillet on a stove. The color scheme was bright and cheery, maple wood cupboards and beams accented with cornflower blue paint on the walls. Seeing me, he turned down the music and gave me a solicitous look. His shirt today displayed Tom and Jerry. â€Å"Good morning. How are you feeling?† â€Å"Surprisingly well.† I made my way to a small, two-person table and sat down, tugging the shirt to cover my thighs. â€Å"My head seems to be the only casualty thus far.† â€Å"You want something for it?† â€Å"No. It’ll clear up.† I hesitated, detecting something through the smell of salty, greasy meat. â€Å"Is that†¦ coffee?† â€Å"Yup. Want some?† â€Å"Regular?† â€Å"Yup.† He walked over to a pot, poured a mug of steaming coffee, and brought it to me, along with a cute sugar and creamer set. â€Å"I thought you didn’t drink this stuff.† â€Å"I don’t. I just keep it on hand in case caffeine-crazed women wake up in my bed.† â€Å"That happen a lot?† Seth smiled mysteriously and returned to the stove. â€Å"Are you hungry?† â€Å"Famished.† â€Å"How do you like your eggs?† â€Å"Over hard.† â€Å"Nice choice. You want bacon too? You’re not a vegetarian or anything?† â€Å"I’m an honest carnivore. I want the works†¦ if that’s not asking too much.† I felt kind of sheepish about him waiting on me, considering everything else he’d already done. He didn’t appear to mind. The works turned out to be more than I’d imagined: eggs, bacon, toast, two kinds of jam, coffee cake, and orange juice. I ate it all, thinking about how jealous Peter would be, still confined to his low- carbdiet. â€Å"I’m in a food coma,† I told Seth afterward, helping with the dishes. â€Å"I’ll need to go back to bed and sleep it off. Do you eat like this every day?† â€Å"Nah. Just when aforementioned women are hanging out. It ensures they don’t leave too quickly.† â€Å"Not a problem, considering this is all I have to wear.† â€Å"Not true,† he told me, pointing toward his living room. Looking up, I saw my dress – clean – hanging on a hanger. The sheer, bikini-cut panties I’d worn under it had been looped around the hanger’s head. â€Å"It said dry-clean, but I took a chance on putting it on extra-gentle cycle in the wash. It came out okay. So did the, uh, other thing.† â€Å"Thanks,† I replied, unsure as to how I felt about him washing my underwear. â€Å"Thanks for everything. I really appreciate what you did for me last night – you must think I’m a total freak – â€Å" He shrugged. â€Å"It’s no problem. But† – he glanced at a nearby clock – â€Å"I may need to run out on you soon. Remember that one party? It starts at noon. You can still hang out here.† I turned to the same clock. Eleven forty-seven. â€Å"Noon! Why didn’t you wake me up sooner? You’ll be late!† He shrugged again, infinitely unconcerned. â€Å"I figured you needed the sleep.† Setting down the towel I’d been holding, I darted to the living room and grabbed my dress. â€Å"I’ll call a cab. You go. Don’t worry about me.† â€Å"Seriously, it’s no problem,† he argued. â€Å"I can give you a ride home even, or†¦ well, if you wanted, you could come with me.† We both froze awkwardly. I didn’t really feel up to going to some strange party. What I needed to do was get home and do damage control with Roman and Doug. You read "Succubus Blues CHAPTER 15" in category "Essay examples" Yet†¦ Seth had been terribly nice to me, and he had wanted me to go to this thing before. Didn’t I owe him? Surely I could do this for him. An afternoon party probably wouldn’t even last that long. â€Å"Would we need to pick up anything?† I asked at last. â€Å"Wine? Brie?† He shook his head. â€Å"Probably not. It’s for my eight-year-old niece.† â€Å"Oh. So no wine then?† â€Å"Yeah. And I think she’s more into Gouda anyway.† I looked at the dress. â€Å"I’ll be overdressed. You got anything I can put on over this?† Seven minutes later, I sat in Seth’s car, driving toward Lake Forest Park. I had the georgette dress back on, along with a man’s plaid flannel shirt in shades of white, gray, and navy. The shirt was open save for a couple buttons. I had French-braided my hair in lieu of shape-shifting it into place and now frantically applied cosmetics from my purse as I rode. I suspected I had a sort of Ginger-Rogers-Joins-Nirvana look going. We arrived at the suburban house I’d dropped Seth off at a few weeks ago. Pink balloons fluttered from the mailbox, and a mother in jeans and a sweatshirt waved goodbye as a small girl disappeared into the house. Said mother then returned to the massive, soccer team-carrying vehicle running in the driveway. â€Å"Whoa,† I said, taking it all in. â€Å"I’ve never been to anything like this before.† â€Å"You must have when you were little,† Seth amended, parking across the street. â€Å"Well, yeah,† I lied. â€Å"But it’s a different experience at this age.† We approached the front door, and he entered without knocking. Immediately, four small, blond female forms slammed into him, grappling onto his limbs, nearly knocking him over. â€Å"Uncle Seth! Uncle Seth!† â€Å"Uncle Seth’s here!† â€Å"Is that for me? Is that for me?† â€Å"Desist, before I have to break out the tear gas,† Seth told them mildly, unclasping one who threatened to rip his left arm off. One of them, all blond curls and giant blue eyes like the others, caught sight of me. â€Å"Hi,† she said boldly, â€Å"who are you?† Before I could answer, she tore out of the foyer, yelling, â€Å"Uncle Seth brought a girl!† Seth made a face. â€Å"That’s Morgan. She’s six.† He pointed to a clone of her. â€Å"This is McKenna, her twin. Over here’s Kayla, four. This one† – he paused to lift up the tallest of the four, a motion that made her cackle gleefully – â€Å"is Kendall, the birthday girl. And I imagine Brandy’s here somewhere, but she’s too civilized to assault me like the rest.† A living room extended beyond the foyer, and another blond girl, a few years older than Kendall, watched us over the back of a couch. Other assorted children – the party guests, I presumed – ran and screamed beyond her. â€Å"I’m here, Uncle Seth.† Seth set Kendall down and tousled Brandy’s hair, much to her chagrin. She wore the affronted dignity only one on the edge of adolescence could have. Morgan returned shortly thereafter with a tall, blond woman in tow. â€Å"See? See?† exclaimed the little girl. â€Å"I told you.† â€Å"Do you always create such a scene?† the woman asked, giving Seth a quick hug. She looked happy but exhausted. I could understand why. â€Å"I should be so lucky. My fans aren’t half this ravenous. Andrea, this is Georgina. Georgina, Andrea.† I shook her hand as a slightly shorter, younger version of Seth entered the room. â€Å"And that’s my brother, Terry.† â€Å"Welcome to our chaos, Georgina,† Terry told me after I’d been introduced. He glanced at all of the children, his own and others, running around the house. â€Å"I’m not sure I fully understand Seth’s wisdom in bringing you here. You’ll never come back.† â€Å"Hey,† exclaimed Kendall to me, â€Å"isn’t that the shirt we got Uncle Seth for Christmas?† An awkward silence fell among us adults as we all tried to look somewhere else. Finally, Andrea cleared her throat and said, â€Å"All right, guys, let’s fall into line and get some games going.† I had expected a child’s birthday party to be wild, but what proceeded to pass that afternoon surpassed even my imaginings. Equally impressive was the way in which Seth’s brother and sister-in-law managed to control the herd of screaming, jumping creatures that somehow seemed to be everywhere in the house at once. Terry and Andrea handled them all with efficient good nature while Seth and I did little more than watch, occasionally fielding random questions tossed our way. The entire experience stunned me as a bystander; I could hardly imagine coping with it on a regular basis. It was fascinating. At one point, catching his breath, Terry saw me alone and struck up a conversation. â€Å"I’m glad you could come,† he said. â€Å"I didn’t know Seth was seeing anyone.† â€Å"We’re just friends,† I clarified. â€Å"Still. It’s nice to see him with someone flesh and blood. Someone he didn’t make up.† â€Å"Is it true he nearly missed your wedding?† Terry grimaced by way of confirmation. â€Å"My best man, if you can believe that. Showing up two minutes before the ceremony began. We were on the verge of starting without him.† I could only laugh. He shook his head. â€Å"If you continue hanging out with him, make sure you keep him in line. My brother may be brilliant, but by God, he needs a keeper sometimes.† After party games came cake, and after cake came presents. Kendall lifted Seth’s up expertly and shook it. â€Å"Books,† she declared. Brandy, older and therefore quietest of the group, glanced at me and explained, â€Å"Uncle Seth always gets us books.† This did not seem to faze Kendall any. She tore open the package and crowed delightedly over three books of pirate stories contained within. â€Å"Pirates, huh?† I asked Seth. â€Å"Is that politically correct?† His eyes danced. â€Å"She wants to be one.† As the party wound down and guests were retrieved by parents, Kendall beseeched Seth to read stories, and I followed him, the nieces, and other stragglers into the living room while the girls’ parents attempted to clean up in the kitchen. Seth read in the same compelling way he had at his signing, and I curled up in an armchair, content to just listen and watch. I was therefore startled when Kayla’s small form scrambled up and sat on my lap. Youngest of the girls, she could shriek with the best but tended to speak very little. She studied me with her globes of eyes, touched my French braid with interest, and then snuggled into me to listen to Seth. I wondered if she understood any of what he was saying. Regardless, she was soft and warm and smelled like little girl. Unconsciously, I ran my fingers through the fine, corn silk strands of hair and soon began weaving it into a braid similar to mine. When Seth finished a story, McKenna noticed what I was doing. â€Å"Me next.† â€Å"No, me,† ordered Kendall eagerly. â€Å"It’s my birthday.† I ended up braiding for all four of the younger girls. Brandy shyly demurred. Not wanting four copies of me, I elected other styles for the girls, herringbones and plaits that delighted them. Seth continued to read, occasionally glancing up at me and my handiwork. By the time we were ready to leave, I felt drained physically and emotionally. Children always made me feel a little wistful; being in close contact like this made me downright sad in a way I couldn’t explain. Seth said goodbye to his brother while I lingered near the door. As I did, I noticed a small bookcase beside me. Studying the titles, I picked out Burberry’s New Annotated Bible: Old and New Testaments. Remembering what Roman had said about the King James Version being a bad translation, I opened this one up to Genesis 6. The wording was nearly identical, a little cleaner and more modern sounding here and there, but mostly unchanged. With one exception. In verse 4, the King James Version had read: â€Å"There were giants in the earth in those days; and also after that, when the sons of God came in unto the daughters of men†¦Ã¢â‚¬  This version, however, said: â€Å"The Nephilim were on the earth in those days and also afterwards, when the sons of God went to the daughters of men†¦Ã¢â‚¬  Nephilim? A superscript number appeared by the word, and I followed it to the appropriate footnote. The word † nephilim† is sometimes translated as â€Å"giants † or â€Å"fallen ones.† Sources vary in accounts of these angelic offspring, citing them sometimes simply as neighbors to the Canaanites and other times as Titan-like creatures reminiscent of Greek heroes (Harrington, 2001). Frustrated, I looked up the Harrington reference in the book’s bibliography, finding it linked to Biblical Arcanaand Myth by Robert Harrington. I memorized the title and author, slipping the Bible back into its place just as Seth turned to go. We drove in silence, the sky graying early as Seattle’s winter loomed nearer. I might normally have interpreted the quiet in the car as awkward or weird, but I found it comfortable as my mind pondered the nephilim reference. I needed to get a hold of the Harrington book, I decided. â€Å"They didn’t have ice cream,† Seth suddenly noted, interrupting my thoughts. â€Å"Huh?† â€Å"Terry and Andrea. They had cake with no ice cream. You want to get some ice cream?† â€Å"Not enough sugar for you already?† â€Å"They just go together, that’s all.† â€Å"It’s only about fifty out,† I warned as he pulled up next to an ice cream parlor. Ice cream in inclement weather seemed odd to me. â€Å"And it’s windy.† â€Å"Are you kidding? In Chicago, a place like this wouldn’t even be open this time of year. This is balmy.† We went inside. Seth ordered a double cone of mint chocolate chip. I ordered a more adventurous double of blueberry cheesecake and mocha almond swirl. Sitting at a table by the windows, we ate our sugary confections in more silence. Finally, he said, â€Å"You’re quiet today.† I turned on him in wonder, pausing in my mental dissection of nephilim. â€Å"That’s a switch.† â€Å"What is?† â€Å"Usually I think you’re too quiet. I have to talk and talk to keep things going.† â€Å"I’ve noticed. Er, I didn’t mean that like it came out. That sounded bad. You talking is a good thing. You always know what to say. Exactly the right thing at exactly the right time.† â€Å"Not last night. I said horrible things last night. To Doug and Roman both. They’ll never forgive me,† I lamented. â€Å"Sure they will. Doug’s a good guy. I don’t really know Roman, but†¦Ã¢â‚¬  â€Å"But what?† Seth suddenly looked embarrassed. â€Å"I imagine you’re easy to forgive.† We looked at each other for a moment, and warmth flushed my cheeks. Not blood boiling, get naked and jump someone warm, but just cozily warm. Like being wrapped in a blanket. â€Å"That looks terrible, you know.† â€Å"What does?† He pointed at my cone. â€Å"That combination.† â€Å"Hey, don’t knock it until you try it. They actually go pretty well together.† He looked doubtful. I slid my chair over by him and offered him a bite. â€Å"Make sure you get both flavors.† He leaned in for the bite and managed both the blueberry cheesecake and mocha almond swirl. Unfortunately, a piece of the blueberry cheesecake scoop fell off onto his chin in the process. I instinctively reached out to stop it, sliding it back to his mouth. He just as automatically nabbed the wayward piece with his tongue, licking it off my fingers. A blast of eroticism coursed through me, and looking into his eyes, I knew he’d shared it too. â€Å"Here,† I said hastily, reaching for a napkin, ignoring the desire to return my fingers to his mouth. Seth wiped his chin with it, but for once, he didn’t let his self-consciousness get the better of him. He stayed where he was, leaning close to me. â€Å"You smell amazing. Like†¦ gardenias.† â€Å"Tuberose,† I corrected automatically, dazed by how close he was to me. â€Å"Tuberose,† he repeated. â€Å"And incense, I think. I’ve never smelled anything like it.† He leaned a hair closer. â€Å"It’s Michael by Michael Kors. You can get it at any high-end department store.† I nearly groaned as the words left my flustered lips. What an idiotic thing to say. My nervousness made me flippant. â€Å"Maybe Cady could start wearing it.† Seth was all seriousness. â€Å"No. This is you. Only you. It would never smell exactly the same on anyone else.† I shivered. I wore this perfume because it was reminiscent of what other immortals sensed in my unique signature, my aura. This is you. With just a few casual words, I felt as though Seth had uncovered some secret part of me, looked into my soul. We sat there then, chemistry burning between us like crazy, neither of us acting. I knew he would not try to kiss me as Roman had. Seth was content simply to look at me, to make love to me with his eyes. Suddenly the wind caught the door to the tiny restaurant, forcing it open as a huge gust swept in. Wisps of hair blew into my face, and I slammed my hands down on the napkins that flew up from our table. Other items in the parlor had less success as more napkins and scraps of paper drifted around, and a cup of plastic spoons fell off the counter, spilling its contents on the floor. The clerk behind the counter ran to the door, fighting against the wind to make the latch catch. When he’d finally done so, he glared at the door resentfully. With the moment – whatever it was – shattered, Seth and I picked up our things and left shortly thereafter. I asked him to drop me off at the bookstore. I hoped Doug would be there to apologize to, plus I wanted to get ahold of that Harrington book. â€Å"You want to come in and hang out? Say hi to anybody?† I somehow felt reluctant to leave Seth now, in spite of all the things I needed to do. He shook his head. â€Å"Sorry. I’ve got to go. I’m meeting someone.† â€Å"Oh.† I felt kind of foolish. He could have a date now for all I knew. And why shouldn’t he? It wasn’t like I was his only social connection, especially after my no-dating spiel. I was foolish to be reading so much into the ice cream encounter, especially since I was supposedly crazy about Roman. â€Å"Well. Thanks again for everything. I’ll make it up to you.† He waved his hand dismissively. â€Å"It wasn’t anything. Besides, you paid me back by going to the party.† Now I shook my head. â€Å"I didn’t really do anything there.† Seth only smiled. â€Å"See you around.† I stepped out of the car and suddenly stuck my head back in. â€Å"Hey, I should have asked you this earlier. Do you have my book signed yet? The Glasgow Pact ? â€Å" â€Å"Oh†¦ man. No. I can’t believe I forgot about that. It’s still at my place. I’ll sign it and bring it soon. I’m sorry.† He looked sincerely contrite. â€Å"Okay. It’s no problem.† I should have ransacked his condo for it. We said goodbye again, and I turned into the bookstore. If I remembered my schedule right, Paige should have opened and Doug should be here now as the late manager. Sure enough, he stood at the information desk, looking on while Tammi helped a customer. â€Å"Hey,† I said, walking up to him, uneasiness filling me as I recalled my harsh words. â€Å"Can I talk to you for a minute?† â€Å"No.† Whoa. I’d expected him to be upset†¦ but this? â€Å"You need to call your friend first.† â€Å"I – what?† â€Å"That one guy,† Doug explained. â€Å"That plastic surgeon that hangs out with you and Cody.† â€Å"Hugh?† â€Å"Yeah, that’s the one. He’s called, like, a hundred times, leaving messages. He’s been worried about you.† His expression turned both soft and wry as he took in my dress and flannel ensemble. â€Å"So have I.† I frowned, wondering at Hugh’s urgency. â€Å"Okay. I’ll call him now. Come talk to me later?† Doug nodded, and I started to pull out my cell phone until I remembered I’d broken it last night. Retreating to the back office instead, I sat on the desk’s edge and called Hugh. â€Å"Hello?† â€Å"Hugh?† â€Å"Jesus Christ, Georgina. Where the hell have you been?† â€Å"I, er, nowhere†¦Ã¢â‚¬  â€Å"We’ve been trying to get ahold of you all last night and today.† â€Å"I wasn’t at home,† I explained. â€Å"And my cell phone broke. Why? What’s going on? Tell me there hasn’t been another one.† â€Å"Afraid so. Another murder this time, no more friendly beatings. When we couldn’t reach you, the vampires and I thought he’d got you too, even though Jerome said he could feel that you were fine.† I swallowed. â€Å"Who†¦ who was it?† â€Å"Are you sitting down?† â€Å"Sort of.† I braced myself, ready for anything. Demon. Imp. Vampire. Succubus. â€Å"Lucinda.† I blinked. â€Å"What?† All my theories of an avenger of evil shattered. â€Å"But that’s impossible. She’s – she’s – â€Å" † – an angel,† Hugh finished for me. How to cite Succubus Blues CHAPTER 15, Essay examples

Psychic ability Essay Example For Students

Psychic ability Essay The purpose of this study was to prove that the human mind has telepathic ability.To prove this, the subjects were asked to guess the suit of each card from a standard playing deck. The subjects were tested in a cozy, quiet environment inside their house. The first data recorded were the percentage of cards the subjects would randomly guess right. There are 52 cards in a deck and thirteen of each suit, so that would give someone a 13 out of 52 chance of merely guessing right or one-fourth. During the test, the subjects were instructed to take time and concentrate before giving an answer. The idea was that if the subject concentrated hard enough, the suit of the card would be revealed by the psychic ability of the mind. The results of the study showed that telepathic ability just might be a realityPsychic ability has been a subject that has interested me every since I saw the movie Maverick. In the movie, the main character, played by Mel Gibson, believes that if he thinks of a card a nd concentrates hard enough then he will draw that card. He starts out thinking of the card he needs. The character played by Gibson thinks long and hard to the point of almost exhaustion. He then draws the card, hoping that the card he is thinking of will be the card he draws. It never quite works out for him because I believe that he is not concentrating hard enough. At the end of the movie, however, when he is in the finals of a poker tournament, he tries it again. This time, his mind is in the zone, and it works. I have never been one to believe in telepathy, but one time I tried to give it a chance. One time, I was home alone and extremely bored, so I decided to try out what I had learned from Maverick. I was alone in my room, and I sat and thought about the ace of spades for what seemed like fifteen minutes. Concentrating and thinking only of the ace of spades, I drew a card and held it so I couldn’t see it. I said to myself, over and over again, this is the ace of spades. When I finally turned the card around, it was none other than the ace of spades! Right then and there, I began to believe in the power of telepathy. I have performed this action three other times and have failed only once, when I was in the company of several people that I felt distracted me. There are two types of psychic ability: psychokinesis and ESP (extra-sensory perception), also known as anomalous cognition. Psychokinesis is when one physically manipulates the environment through unknown means. Anomalous cognition is when one acquires information through unexplainable means, which is what the study focused on. Anomalous cognition is then further divided into two categories: clairvoyance (information that comes in real time and not from another person) and precognition (only obtained from knowledge of the future) (Utts webpage). To produce the data, I took a standard deck of 52 cards and situated the subject in a comfortable part of the house of each of the ten subjects. I then took the top card off the deck and laid it aside. The subject would then stare at the card for as much time as needed. This was repeated until I went through the deck once. The idea was that deep concentration would cause the powers of telepathy to take over and enable the subject to ascertai n the suit of the card. After the subject answered what was believed to be the suit of the card, the answer was marked, and then the actual card was written down without the subject knowing his/her success or failure. This was done so the subject would not become frustrated at wrong answers. The right answers were counted and then the proportion of correct answers were tabulated and compared to the one-fourth chance that the suit could be merely guessed right. .ud81ef2a05db5dc9c4f83c12eeaffd11d , .ud81ef2a05db5dc9c4f83c12eeaffd11d .postImageUrl , .ud81ef2a05db5dc9c4f83c12eeaffd11d .centered-text-area { min-height: 80px; position: relative; } .ud81ef2a05db5dc9c4f83c12eeaffd11d , .ud81ef2a05db5dc9c4f83c12eeaffd11d:hover , .ud81ef2a05db5dc9c4f83c12eeaffd11d:visited , .ud81ef2a05db5dc9c4f83c12eeaffd11d:active { border:0!important; } .ud81ef2a05db5dc9c4f83c12eeaffd11d .clearfix:after { content: ""; display: table; clear: both; } .ud81ef2a05db5dc9c4f83c12eeaffd11d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud81ef2a05db5dc9c4f83c12eeaffd11d:active , .ud81ef2a05db5dc9c4f83c12eeaffd11d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud81ef2a05db5dc9c4f83c12eeaffd11d .centered-text-area { width: 100%; position: relative ; } .ud81ef2a05db5dc9c4f83c12eeaffd11d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud81ef2a05db5dc9c4f83c12eeaffd11d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud81ef2a05db5dc9c4f83c12eeaffd11d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud81ef2a05db5dc9c4f83c12eeaffd11d:hover .ctaButton { background-color: #34495E!important; } .ud81ef2a05db5dc9c4f83c12eeaffd11d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud81ef2a05db5dc9c4f83c12eeaffd11d .ud81ef2a05db5dc9c4f83c12eeaffd11d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud81ef2a05db5dc9c4f83c12eeaffd11d:after { content: ""; display: block; clear: both; } READ: Multicultural Education in America EssayAnalysis of Study Using the Five-Step Hypothesis Testing Process:The alternative hypothesis for this experiment was that telepathy is possible. To prove this, the number of correct answers from the card were compared with the figure that a person would get right if they were to merely guess (.25). This would then make the Ho: Pr = .25 and Ha: would be Pr * .25. 2.Determine level of significance. Is it a one-tail or two tail test?:I decided to make a = .05 for the test, which was only a one-tailed test because Pr must be greater than .25. I used the formula for a sample proportion versus a known standard. P was .25. Using .05 as a, the critical value used was 1.64. Pr = .42 which resulted in the test statistic being 1.21, which is lower than the critical value of 1.64. Therefore, the null hypothesis would be accepted. It has been thought that psychic ability is not present in everyone. And, interestingly enough, one of the subjects tested scored significantly better than the others. For him, Pr = .59, making the test statistic 1.42. There were a couple of factors that might have aided in causing the sample to be biased. The type of sampling that was used was a forced-choice type. For this reason, the subjects probably got a higher percentage of cards right because they only had four choices to choose from. I also noticed that as the study went on, the subjects would begin to get more cards right. Perhaps, a warm-up was required to get the mind flowing, instead of going right to the sample.The experiment had several variables involved. The explanatory variable was the psychic ability used to identify the card correctly. This variable could have been manipulated by several factors. The fact that the brain might not have been warmed-up when the experiment started has been discussed, but some of the subjects may have become tired or bored in the latter stages of the experiment. These factors also likely influenced the response variable, which was the amount of cards identified correctly. There were a couple of confounding variables that might have biased the results of the experiment. The place in the house that the test took place, and the amount of background noise could have increased or decreased the performance of the subjects. The surroundings and colors of each room might have some effect on the flow of the brain. Randomization took place in the way the subjects were picked. The population was the town of Savanna (pop. 852). This could have hurt the experiment because the subjects might have been uninterested and apathetic toward the experiment. Therefore, their brains would not have been properly tuned to achieve best performance. The main strength of the experiment was that it shows that telepathy could definitely be possible. Even though the alternate hypothesis was not proven at the .95 confidence level, a difference of 17 percent is definitely a big jump. With a larger study, the alternative hypothesis might have been proven. There were obvious weaknesses in the study. The experiment was no doubt too small. The environments in which the test took place were not appropriate for the subjects to give complete concentration. The test was almost too simple. The forced-choice aspect makes the jump in percentage a little less exciting. The many other factors that have been listed that could have biased the data were not taken into account. The study failed to prove my hypothesis, but I still believe that a 17 percent difference in the number of correct answers is something worth looking into. With a larger experiment, under the right circumstances, telepathy might someday be proved to be a reality. Utts, Jessica. â€Å"An Assessment for the Evidence of PsychicFunctioning.† 1995. Internet:http://anson.ucdavis.edu/utts/air2.html. .uc796e6ae628b82c246e60645fa6f82d6 , .uc796e6ae628b82c246e60645fa6f82d6 .postImageUrl , .uc796e6ae628b82c246e60645fa6f82d6 .centered-text-area { min-height: 80px; position: relative; } .uc796e6ae628b82c246e60645fa6f82d6 , .uc796e6ae628b82c246e60645fa6f82d6:hover , .uc796e6ae628b82c246e60645fa6f82d6:visited , .uc796e6ae628b82c246e60645fa6f82d6:active { border:0!important; } .uc796e6ae628b82c246e60645fa6f82d6 .clearfix:after { content: ""; display: table; clear: both; } .uc796e6ae628b82c246e60645fa6f82d6 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc796e6ae628b82c246e60645fa6f82d6:active , .uc796e6ae628b82c246e60645fa6f82d6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc796e6ae628b82c246e60645fa6f82d6 .centered-text-area { width: 100%; position: relative ; } .uc796e6ae628b82c246e60645fa6f82d6 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc796e6ae628b82c246e60645fa6f82d6 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc796e6ae628b82c246e60645fa6f82d6 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc796e6ae628b82c246e60645fa6f82d6:hover .ctaButton { background-color: #34495E!important; } .uc796e6ae628b82c246e60645fa6f82d6 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc796e6ae628b82c246e60645fa6f82d6 .uc796e6ae628b82c246e60645fa6f82d6-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc796e6ae628b82c246e60645fa6f82d6:after { content: ""; display: block; clear: both; } READ: Benjamin Franklin: His Life EssayBibliography:Source ConsultedUtts, Jessica. â€Å"An Assessment for the Evidence of PsychicFunctioning.† 1995. Internet:http://anson.ucdavis.edu/utts/air2.html.

British Literature has many different elements tha Essays

British Literature has many different elements that have been analyzed for thousands of years. The elements that will be analyzed in the paper today will be romance, women, and courtliness types. Romance is commonly misunderstood for love, but love is not the only subject for love. Stories of love and war typically lead the protagonists into encounters with the eerie, the marvelous, and the taboo. In romance, the anything is possible, you can move from a slow introduction into a vast range of imaginary topics. Romance seems to be a form of imaginative literature in which the medieval society could acknowledge the transgressions of its own ordering principles: adultery, incest, unmotivated marital violence. (Damrosch and Dettmar , 25) Sir Gawain and the Green Knight is a good poem that expresses romance. The poem first presents a dual between Authur and Sir Gawain, in which is to be resolved in one year. When it was time for Sir Gawain to set out to challenge the dual that could possibly end in death, Gawain encountered a temptation of character and sexuality. Gawain prays for warmth and some place to hear Mass for Christmas, in the distance he sees a shimmer of light, where the Lord warmly welcomes Gawain to the castle and to his lady. The Lord strikes a deal with Gawain, but little did the Lord know his lady will soon try to tempt Gawain, into a kiss so Gawain had to trade the Lords day hunt for a kiss because the deal was to trade the days hunt with Gawain's earning from the castle. The days go on getting one more kiss each day, until the third day when the Lady gave Gawain him a green silk girdle that is said to protect the person who wears it from death. Gawain did not give this to the Lord when they were exchanging his earning from the day, and eat up with guilt he feels he must leave the castle. Women were considered a possession until access to books increased the self-awareness of women. The roles of women in the society and cultural imagination of post- Conquest England are complex and contradictory. Women's powers seemed to decline, but an ambitious women could have great influence, especially when the seized upon moments of disruption. Although women couldn't go out and flaunt what they could do, women were worshiped and were often the main focus in literature, and were often the center of courtliness. Women are also thought to be the reason for fine manners, dressing and addressing a superior, because men would do all of this to gain a woman's attention. (Damrosch and Dettmar , 22) Sir Gawain and the Green Knight also shows a good representation of women and courtliness. The Lord used his Lady to kisses from Sir Gawain. Sir Gawain us courtliness because the Lady tried to tempt him to much more than just a kiss, but Sir Gawain rejected everything but a kiss, until the third day. Even though Sir Gawain was willing to reject many temptations, he couldn't resist the green silk girdle to protect his life. Courtliness is shown in many ways, and Sir Gawain knows he lied to the Lord by not giving him all his earnings, so he thought out of respect he would not stay under the same roof as the Lord, because he was lying to him. Romance, women, and courtliness all tie together in the end because women tie them all together. Women are usually looked at in a way of a trophy. The most powerful man usually won the woman in a romance, and the courtliest man usually attracted the woman. Work Cited Damrosch, David, and Kevin J. H Dettmar . The Longman Anthology Of British Literature . 1st ed . New York: Longman, 2010. Print.

As far as comfort and design the center I attended has many positive findings to report

As far as comfort and design the center I attended has many positive findings to report. The entire center all was on one floor with appropriate temperatures through out the building. In the rooms there was child size tables, chairs, and play equipment. The children were always encouraged to clean up after play so that they could avoid tripping and other injuries in the room. I also noticed that children had their own cubby labeled with their name. The majority of the things I saw in the center revealed it was a safe and secure place for the children to learn. All cleaners, medicine, and the teachers belongings were located in a cabinet away from the childrens playing areas. In the play area all of the toys were checked before children began playing and were appropriate to their age group. In the room I observed in the teacher had prepared themes that worked in all of the centers. The day I visited they were focusing on pets so centers were set up so that it appealed to all of the multiple intelligences. I did not get a chance to witness a fire or storm drill but the teacher informed me that they did take place through out the year. Electrical cords were always tucked around and under the carpet so that they were not in childrens site. The ceilings, floors, and walls all looked safe. In the art area all the materials that were used were non-toxic and appropriate for their age group. Most of the containers were plastic with lids for toy and supply storage. Something that I was concerned about was the lack of coverings on the door hinges and joints. There was a reading area with flame resistant materials, such as big pillows, blankets, etc. There were no toy guns or balloons allowed in the room. At center I visited there were no stairs. There is a glass office by the entrance so that all visitors can be seen upon entrance.

Human genetic disorders can arise as a consequence of mutations in Essay

Human genetic disorders can arise as a consequence of mutations in either nuclear or mitochondrial genomes. Using specific examp - Essay Example These are called so because they carry genes for the determination of the sex of the newborn and they are also of two types i.e. X & Y chromosomes where X is for female and Y for Male. The chromosomes are mainly classified either on the basis of their banding or on the basis of the position of the centromere i.e. the central point of every chromosome. The basic constitutive component of these DNA molecules, euchromatin and heterochromatin is the main factor on which the DNA on all these chromosomes differ from each other. Still, on some of the chromosomes e.g. 1, 9 and 16 show heterochromatin in their centromere region where as Chromosome Y is also considered to contain more heterochromatin. (T. STRACHAN and A. READ, 2004,p19) Mitochondrial genes There usually are two strands in mitochondrial genome i.e. H and L strand. The H strand is supposed to encode more genes i.e. 28 out of 37 where as the L strand encodes the remaining number of genes. The mitochondrial genome is not very much similar to the nuclear genome as it does not contain any introns as well as it is very much compact and tightly packed as compared to the loosely packed nuclear genome. Most of the coding sequences are separated by one or two of the non coding bases while overlapping is observed in only some of the coding sequences. In some genes post transcription introduction of of UAA codon i.e. termination codon is necessary since they lack their own termination codons. (T. STRACHAN and A. READ, 2004,p19) Figure 9.3 The organization of the human mitochondrial genome. The H strand is transcribed from two closely spaced promoter regions fl anking the tRNAPhe gene (grouped here as PH); the L strand is transcribed from the PL promoter in the opposite direction. In both cases, large primary transcripts are produced and cleaved to generate RNAs for individual genes. All genes lack introns and are closely clustered. The symbols for protein-coding genes are shown here without the prefi x MT- that signi fi es mitochondrial gene. The genes that encode subunits 6 and 8 of the ATP synthase (ATP6 and ATP8) are partly overlapping. Other polypeptide-encoding genes specify seven NADH dehydrogenase subunits (ND4L and ND1–ND6), three cytochrome c oxidase subunits (CO1–CO3), and cytochrome b (CYB). tRNA genes are represented with the name of the amino acid that they bind. The short 7S DNA strand is produced by repeat synthesis of a short segment of the H strand (see Figure 9.2). COMPARISON OF NUCLEAR AND MITOCHONDRIAL GENOME (T. STRACHAN and A. READ, 2004,p21) Single gene disorders These mainly include autosomal, X linked and Y linked. These disorders are called as Mendelian disorders as they follow the mendelian order of inheritance. Some other disorders such as Non mendelians ones are also included in the list. (AKUL MEHTA.2012) Both the sperm and the egg contribute to the formation nuclear genome in the zygote whereas the mitochondrial is supposed to take the sequence from t he egg only.(T. STRACHAN and A. READ, 2004) Autosomal dominant These disorders are usually common in the offsprings who have one of the two parents with the abnormality. These disorders are mainly caused by mutation in one of the genes only with the 50 % possibility of getting the mutated gene. The disease usually develops later in the life or it would even not appear at all as the penetrance

Analysis Essay Example | Topics and Well Written Essays - 750 words - 17

Analysis - Essay Example The prices of groceries are determined by the interaction between demand and supply as with any other marketable product. Both the consumers and suppliers rely on quantity and prices as a signal to adjust respective demand and supply of groceries in the market. But as groceries are necessary items and widely available in any market due to competitive market, it has significant buyers purchase decisions. The supply curve plots the relationship between quantity and prices of US grocery industry s that are able to procure and sell products in open market. Assuming that the market structure is perfectly competitive, the basic law of supply states that with the increase in prices of groceries in the market, the suppliers will response positively by increasing supply with the objective to earn more profits. Conversely, as the supply of groceries become abundant the suppliers negatively react by lessening procurement and supply of groceries in the market in order to cut losses that gradually leads to the fall in prices of groceries. Now, in the given case, Albertsons parent Cerberus is buying Safeway for over $9 billion. Many analyst have noted that the move was an attempt to acquire top spot in the US groceries industries. In US, over 19 percent market share is owned by Kroger followed by Safeway which is at present the second largest chain following Kroger. The merger will impact the demand-supply equation because post-merger it is expected that Kroger would operate with 2,640 stores whereas Albertsons would operate with 2,400 stores. The chart depicted above reveals that the volatility in market regarding the supply of groceries modifies the basic supply curve by shifting position. The analysis of supply movements of groceries indicate that when the curve shifts from S1 to S2 (right-side), it is an indication that there is an increase in supply of groceries in market, assuming

Samsung electronics success by design

Samsung electronics success by design INTRODUCTION: A Technology-driven company like Samsung Electronics uses product design as a tool to improve their products characteristics helping them to achieve a competitive edge within the market. For many of the world leading companies design plays a fundamental role in their success, for them to have a good design will make their products better, quicker and cheaper. If a company can achieve this, they can keep their production costs down, but this can also allow them to charge a higher premium price for the successfully designed product. Consumer Purchase Decisions Do consumers make their purchase decisions solely based on the design aspect of a product? Does having a good designed product in the market place encourage the consumer to buy? Successful design is a way to exceed the users expectations, keep them happy, this will encourage the consumer to purchase, come back again and recommend products to others. Design makes a persons life better by improving the quality of their interactions with the environment. Design is a reflective conversation, a dialogue with a situation that involves people and their needs for artefacts that arise in their relationship with the global environment. (Gowen, n.d) Consumers purchase products that interest them, products that they are aware of, products that get their attention. Good design can improve the visual appeal, functionality or usability for a product delighting the consumer who merely expects to have their functional requirements fulfilled convincing them to purchase the product. A designed product can also appeal to the consumers emotional needs. People want fast cars: Ferrari, Lamborghinis, designer watches: Rolex, Breitlings that they will likely want to open their wallets and buy the product, but only a few will as this type of product is a luxury item in a niche market. The consumer is emotionally attached to the product but will be less likely to buy these types of items because of the cost. Consumers buy based on the benefits the product brings them, a product that they perceive as having a value, a product that meets their needs. Design can also allow the control of an outcome. Will the consumer buy the product or not? A good design will arouse desire, engenders loyalty and forms indelible emotional bonds with the consumer. Once the consumer is emotionally interested in a brand they are convinced that they cant live without it. A Consumer is more likely to buy a product that appeal to both their functional and emotional sides. To achieve this companies brand their products through their design to make them sell, offering customers something extra. A successfully designed product applies the power of the brand. One of Samsung Electronics initiatives was to globally brand their products through their Global Brand Communication Strategy. A strong brand identity encourages consumers to trust existing products and to try new ones. The brand gives a consistent message about the company and its products and services to the end user. A Consumer is more likely to purchase a product or range of products which have a reliably design, a good brand. The awareness of a brand in the design process enables the effective translation of the company brand into the retail environment and customer experience. A good example of a product that appeals to both their functional and emotional sides of the consumer is the iPod from Apple. In the market place there are many hard-drive based MP3 players available to the consumer. Apple is able to dominate the market through their product design whilst selling its products at a significant price premium. Apple to date consistently produces a sleek and luxurious iPod design that portrays the power of their brand. Apple have made the MP3 player be more than a functional purchase, they have made it an emotional purchase. A consumer is constantly engaged with design, sometimes without even realising. Every time a consumer carries out a task, checks their emails, go to their local supermarket someone has designed the experience you are having whether you have purchased a product or not. Successful design improves our day to day experiences by going beyond somethings functionality to make things look, feel, sound and work better. The design of a product has values, beliefs, and the opportunity to make a difference to the life of the consumer and will always be an important aspect in their purchasing decisions. But the design will not always be the main reason for the consumer to choose which product they purchase. The cost and quality of a product and the technology used will always be a huge factor for the consumer to consider and will almost always be defined by the type of product and the purpose for buying the product. But as we advance into the twentieth century will not consumers expect a good design product? Walter Herbst, CEO of the product-design firm Herbst LaZar Bell, once said, Good design is not good enough anymore. (The Power of Design, 2007) Design and Technology Samsung Electronics is a global leader in more than sixty different products with their main business focus in the areas of Digital Media, Semiconductor technology, the telecommunication Network, and LCD Digital Appliances. As a business Samsung Electronic centre their efforts on producing these types of high technology products. The consumer uses the design of a product as one their main influential factors when purchasing these types of products. But does the consumer again apply the same thought process when buying a low technology product? A product that is referred to as having a low level of technology will usually have been developed many years ago. Low-tech products can be purchased today but will work in the same manner as product that was manufactured 25 years ago. A good example of this is a manual tin can opener. Consumers everyday are still buying low-tech products. The manual tin can opener can be found in the kitchen in many of our homes, but for a product that has a simplistic design does the consumer still base their purchase decision on the design of the tin can opener or is it the cost that sways their decision? Is it the operation of the tin can opener that the consumer is interested in? But can not the way that the tin can opener function be referred to as the design? In todays modern society ascetics sensibilities are relevant to all products, regardless of their function (Holbrook, 1980; Holbrook and Anand, 1992; Holbrook and Zerlin, 1985). When a consumer is in the market for a low tech product the price must surely be an important reason for purchasing a product. If is understandably when a consumer purchases a high-tech product that they will pay a premium because of its technology. When given a choice between two products, equal in price and function, target consumers buy the one that they consider to be more attractive (Kotler and Rath,1984; Nussbaum, 1988). When a consumer purchases a product do they understand the difference between a high-tech and low-tech product. Low-tech products are not highly differentiated (Shapiro, Slywotzky and Doyle, 1997) and a differentiated product is evaluated and understood buy the consumer differently than undifferentiated products. This may suggest that the consumer evaluates low-tech products, which are likely to be undifferentiated, differently than they evaluate high-tech products. When the consumer makes their buying decision they evaluate high and low technology products differently to one and other but for both will usually make design the differentiator between competitor products. The design plays an important role in the success of a product and generates desirable consumption experience and favourably influences subsequent consumer behaviour. Consumers do not buy products for sensible, value-for-money reasons. The consumer purchases a product because they like it and the product appeals to them and makes them feel good. Therefore this changes the way in which a business advertises their product with less focus on product features and more on the design and lifestyle that the user can enjoy. Purchasing a designed product is more than buying its function. It is buying into a vision of one self as one would like to be. Samsungs Design Delivery Process and Design Capabilities Samsung Electronics Co. Ltd is a Korea-based consumer electronics company that has worked hard to refine its focus and alter its business strategies. Today, Samsung is one of the most successful global corporations, with high sales and earnings through its innovative technological design. In the 1990s Kun-Hee Lee (Group Chairman) made the decision to adopt design and use design as a differentiator and for competitive advantage. To do this Kun-Hee Lee (Lee) wanted to redesign Samsungs systems and processes to improve their design delivery process. This initiated a new management era for Samsung to open digital frontiers all over the world. The leadership of Lee has been a key to Samsungs success making Samsung one of the fastest growing brands. Samsung started its journey towards design excellence in 1993 and had its first design revolution in 1996. At the beginning of Samsungs design initiative they sent 17 of their designers to the Art Centre College of Design in California USA. This would broaden the designers ideas about design and help them to be creative. For Samsung this will help their employees to provide design solutions and to understand the process of product design commercialization. Samsung later hired the service of two consultants to help them start a design school to train their designers. In a constantly evolving, consumer electronics business Samsungs survival depends on their employees having the right skills to keep their products at the cutting edge of design and technology. The in-house school gave its designers the tools and confidence to risk think differently, it was vital for Samsung to pinpoint the right training for their employees through their own design school. Samsung also tried to incorporate Korean values into their designs. A cultural identity was important for Samsung to meet the emotional needs of their customers. Cultural values are, regarded to as the governing ideas and guiding principles for thought and action in a given society and a powerful force shaping consumers motivation, lifestyles and product choices (Tse, D., R. W. Belk, et al. 1989). Further to this Samsung introduced a common design language where all product characteristics were to have consistent features and high levels of convenience. This would give the designers a common goal and help them to speak with fellow designers about their designs. In 1996 Samsung engaged the services of Design Consultant, Tom Hardy to help improve their design capabilities. Hardy would assume the role of Corporate Design Advisor. Hardy was a design strategist and the creator of the Verbal-Visual Framework (VVF) methodology, his consulting work involved strategic brand design direction for Samsung intergrading business strategy to improve the customers desire for the product. To Improve Samsungs design capabilities the company also started sending their senior designers abroad to expand their knowledge and help them to come up with new ideas. They sent their designers to different diverse industries such as cosmetics, furniture and fashion to encourage different thought patterns enabling them to think outside of the box. Samsung also opened six design centres worldwide which included research centres and design labs to help improve their design capabilities and encourage a global perspective. This changed Samsungs engineering-driven culture; the designers had to find a way to put their boxes around the engineers devices. In todays environment, designers often come up with product innovation, who then asks engineers to put their devices inside the designers boxes. Lees design vision for Samsung was to create a design friendly culture to improve customer services and corporate spirit that contributes to the well being of society. This helped to change Samsungs management and employees mind set of their product design from quantity to quality. To improve Samsungs international design capabilities they also sent their designers on a world wide tour to help them understand the global market and expand their way of thinking. An overseas specialist course nurtured for the excellence of their employees. Lee also broke down the Confucian hierarchies at Samsung. Designers were freed from dress codes and other constraints that hinder creativity. Lee also let younger designers take a larger role and encouraged them to challenge their superiors. All designers worked in common areas with hardly any segregation; functions were collaborated to improve functional communication. This improved team building and encouraged individuals to speak their mind and discuss their design ideas, team meetings were regularly held to assess new products and evaluate designs. The company also introduced the new position of Chief Design Officer to give greater voice for the design function. Since re-designing Samsungs systems and processes to improve their design delivery process, Lee had more than doubled the ranks of Samsungs designers by bringing more than 300 new recruits which was helped with a vastly increased design budget. Samsung brought a lot of change to its people, processes and systems to improve its design delivery process to have greater design capabilities and a better design philosophy, since this change the Korean company has won 19 citations in the prestigious Industrial Design Excellence Awards (IDEA). Samsung spend a lot of time and money to achieve design excellence but which part of Lees new management design initiative had the greatest impact on improving their design capabilities? Before Samsung could become a world leader they needed good designers and the right people to achieve this, hence Samsungs educational approach to improve their design capabilities. Training their employees to be capably of good designs defiantly gave them an advantage over the competition which also helped them to develop and attract new people to the organisation. The design school could help their employees to learn and understand the company core values and the vision that Samsung were trying to portrait. The design school would have had a critical impact on Samsungs successful product design; it would have enabled the designers to learn from other designs and each other. The designers would have learnt how to evaluate the quality of the product and how to maintain the quality throughout the design delivery process. If is important for the designer to identify the characteristics of a product that make it either a failure or a success. By educating in house Samsung would have also been able to control its quality assurance process better and reduce warranty issues. The design school would have helped the designers to study different products with similar features, through identification, analysis and evaluation before starting their design making the design capable of success with a competitive advantage of the competition. The design school would of increased experience and knowledge of Samsungs designers through the broad educational background of Samsungs design consultants which w ould have helped to educate and provide answers to diverse technical design problems. The design consultants would provided invaluable experience to the design delivery process. A part of Samsungs educational program was to also send their designers on a world wide tour. This was the start of Samsung becoming a global company. It is important for Samsung to have key personnel with global competencies giving them the ability to understand foreign cultures and design. Another key part of Lees new management design initiative which had a huge impact on improving their design capabilities was the change in design culture of the company. Lee achieved this by incorporating Korean values into their designs to meet the emotional needs of their customers, and broke down the Confucian hierarchies at Samsung. Samsung also introduced worldwide design centres to change Samsungs engineering-driven culture. Business Culture brings together the techniques and strengths of a business helping it to think with the creativity and dynamism of the cultural world. Having a good culture at Samsung would have exploited their full potential and help to realize their aspirations. In todays social and economic market there is a huge advantage in having business culture to develop greater communication and global strategies to achieve good design capabilities. Samsung brought a lot changes into their design delivery process and all would have played a vital part in their success. To improve a companies design capabilities people, the designers, is key to the success. Nothing can be achieved in todays climate without good people. For a company to have good people they need skills and education. Having a dedicate Design School to educate your people also had a great impact in helping the company improve its design capabilities. The Future of Design The term design recently has become the buzz word for many people. Consumers are increasingly assessing products they buy on the basis of the design. In Corporate businesses like Samsung and even in small firms design is increasingly understood to give a company a competitive edge. A good design will also aid in improving production processes. But as we move into the future will there be a time where design would cease to be a useful differentiator? There is an Increasing awareness of the meaning of design and what design actually is and what can the design industry offer. In todays economy many managers of business organizations need to be convinced of the business case for making investments in design. Many managers believe that the costs of the initial design investment will not be paid back through sales. But a designed product is usually matched sufficiently by increased revenue and sales paying back the initial costs. The graph below represents a study carried out by the British Design Council of the share prices of 166 UK design-led companies. The companies were grouped; Design Portfolio represented 63 companies who were chosen for their consistent showing in various design award schemes and Emerging Portfolio represented 103 companies whose awards success approached that of the Design Portfolio. If can be seen from the graph that both outperformed the FTSE All Share and FTSE100 which represent about 81% of the market capitalisation of the whole London Stock Exchange. Companies like Apple and Samsung that use design for there future initiatives would greatly help the business case in making design investments and back the employing of professional designers. The design process can be very complex and successful design rests upon future investments in methods, techniques, education, people and time as seen from Samsung. The start of the design era is relatively resent and the future of the design industry itself can take many forms and may be likely to develop. Many global manufacturers carry out their design work internally in their own design departments and are the leaders in the design industry. As they carry out their design work in house there may be no need for them to hire designers from outside which may have an effect on the future of smaller designer firms. But on the other hand this will cause the global corporations to build up larger in-house design departments and increase their staff. As we move into the future surely design will become more complicated and can no longer be simply or a product add-on. Instead design should be seen as having a good competitive characteristic for all products and services. All businesses want to compete in the market place and thrive on huge sales and profits, they want to sell the best product and want their customers to be amazed by their design. If this carries on happening at a global scale the design industry will grow to extend where design will always be the differentiator to the consumer. This would also create more jobs in the design sector. Many companies carry out research on consumer spending and analyze future technologies, this helps anticipate future consumer needs and to determine future design requirements. While regular market and research data can help to identify consumer needs and future trends in order to determine future design requirements, specific future focused trend analysis is often used. This type of analysis will intend to include consumer behaviour, product preferences, new service needs and social, economic or environmental changes. For design to be a useful differentiator in the future, consumers need to be spending money on new products and the development of new technologies is needed to be able to design new products. As years pass more products will start to become the same, and then it will become more important for products to be different. Good product design can help manufacturers to differentiate their products from their competitors and also define and reinforce the companys brand. Norio Ohga, Chairman and CEO, Sony said At Sony, we assume all products of our competitors will have basically the same technology, price and performance, and features. Design is the only thing that differentiates one product from the other in the market place. In the future things will start to change, tighter regulations will be put upon companies to design products to tighter requirements that are recyclable and reparably. Due to the environmental issues with pollution longer product lifetimes will be needed through more advanced design giving a better quality product. In the Future businesses must be able to take new design platforms to the next level and provide product life-cycle management and operational project execution. Businesses must be in the position to accept new technology and be able to integrated new methodologies, processes and systems. Failure to do so will low down the new and modern future of design. Today and in the future design will always offer considerable benefits to businesses, consumers and products and will help them to:  § Increase the perceived value of the product  § Increase the aesthetic and visual quality of the product  § Improve the ease of manufacture for the product  § Reduce impacts on the environment  § Improve the ability for business to market their product  § Enhance corporate vision and successful branding for the product Design will always be a useful differentiator for the consumer as Design is the planning that lays the basis for the making of every object or system. For design to cease as a useful differentiator the world would have to stop producing products. In price sensitive industries the design will act as a differentiator but may not be the main differentiator for the consumer. In the future design will not cease to be a useful differentiator, but design will change as technology becomes more advanced. REFERENCES: Active Knowledge Modelling (April 2009) The Future of Product Design and Life Cycle Management, [www] Available: (www.activeknowledgemodeling.com/2009/04/24/the-future-of-product-design-and-life-cycle-management/) [11 December 2009] Bloch, Peter. H (1995) Seeking the Ideal Form: Product Design and Consumer Response, Journal of Marketing, July 1995, Vol.59, pp. 16-29. 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